July 8, 2021 — Kering Eyewear and Lindberg have signed an agreement for Kering Eyewear to acquire the Danish luxury eyewear brand.

Founded in 1969 in Denmark by optician Poul-Jørn Lindberg and his wife as an optical store and turned into a multinational company by their son Henrik, Lindberg is a high-end manufacturer of design-oriented, lightweight, and customizable optical frames with a specialization in titanium. The below image emphasizes the brand’s reputation for its made-to-order capabilities, utilizing materials including titanium, acetate, buffalo horn, wood, and precious metals. The brand has developed and patented manufacturing techniques including hypoallergenic, multiadjustable, and screwless frames.



“We are thrilled to welcome Lindberg into the Kering Eyewear family,” says Roberto Vedovotto, president and CEO of Kering Eyewear. “I have the highest respect and admiration for what Henrik Lindberg and his family have built over the past 35 years. Lindberg is the absolute luxury eyewear and it will come as a perfect complement to the brand portfolio that Kering Eyewear has been assembling since 2014, making it even more relevant to our specialized distribution network. We look forward to working with the Lindberg teams to further increase their brand awareness and amplify their international reach.” 

The transaction is subject to the clearance by the relevant competition authorities and is expected to complete in the second half of the year.

Henrik Lindberg, founder and CEO of the brand, shares, “35 years ago, we started our company in two small back rooms behind our family optical store, with nothing more than the idea of bringing unseen comfortability and quality to the eyewear business. Thanks to a team of dedicated employees, we can now —in Roberto Vedovotto’s own words— call ourselves makers of ‘absolute luxury eyewear.’ Kering and Lindberg share a common philosophy that design is ultimately about taking eyewear to an even higher level. That is why the Lindberg family are extremely happy to be able to pass the torch on to Kering Eyewear. Under Roberto Vedovotto’s leadership and backed by the impressive values and high standards of the Kering Group, I am convinced that the Lindberg brand will be taken to new heights and the key values and the unique DNA kept.” 

Kering Eyewear, which started in 2014, shared that it experienced nearly 600 million euros wholesale external revenues pre-Covid.