June 21, 2023 — Numerator’s latest report, “Zooming in on Gen Z Buyers,” tracks the buying behaviors and consumer sentiments of Generation Z as their spending power grows.
 
Here are some key takeaways:
 

• Forty-five percent of Gen Z consumers report using their mobile device for six or more hours per day (61% more likely than all consumers), and 29% say they browse products on social media (38% more likely than all consumers).
• Older members of Gen Z, ages 24-26, are most likely to spend money on groceries (72%), but utilities, housing, and medication show the largest increases as the generation enters their late 20s.
• Thirty percent of 24– to 26-year-old consumers say that deliveries from online stores are convenient compared to 15% of those ages 18-20.
• Gen Z consumers aged 18-20 are most likely to spend money on dining out (68%), apparel (65%), and groceries (64%).
• Gen Z is less likely than other generations to visit Wendy’s, Taco Bell, and Burger King but are 58% more likely to visit Chipotle, Starbucks (43%), Jack in the Box (26%), and Chick-fil-A (8%).

 
For more information: numerator.com.