May 16, 2024 — To raise awareness about the importance of protecting eyes from the sun, The Vision Council (TVC) is leading National Sunglasses Day on Thursday, June 27, with a focus on sports sunglasses.

“Studies show that protective eyewear can aid performance by allowing players to focus on the game without worrying about potential injury or environmental elements,” says TVC’s CEO Ashley Mills. “This year for National Sunglasses Day, we're thrilled to highlight sports sunglasses and eyewear that do more, ensuring athletes and outdoor enthusiasts alike have access to best-in-class options that power peak performance with confidence and clarity."

TVC offers a toolkit with promotional graphics and suggested content to remind patients about the importance of protecting their eyes, plus tips for choosing sports sunglasses and other talking points, available here.

TVC encourages the eyecare community to participate on June 27 by posting a sunglasses selfie across social media using #NationalSunglassesDay.