An inside look at the best Vision Expo East has to offer corporate O.D.s

MARK YOUR CALENDARS.

March 21-24 are the dates of this year’s Vision Expo East in New York, and the lineup includes a lot of learning opportunities for corporate optometrists. Here’s a glance at some of them.

CORPORATE OPTOMETRY

» Career Zone

There’s an entirely new destination this year for corporate O.D.s,, new grads, and anyone interested in learning more about corporate optometry. Located on Level 1 of the Exhibit Hall, The Career Zone offers a vehicle for corporate optical companies and associations to meet face-to-face with potential hires, such as young professionals and students. The area will be designed for relaxation, community, and learning.

» Corporate Optometry Panel and Reception

Moderated by Erinn Morgan, editor-in-chief of Eyecare Business and Corporate Optometry Today!, the panel will take place Saturday, March 23, from 4-5:30 p.m. in the NewGrad-Optometry & CovalentCareers booth (C4067), located in the center of the Career Zone. Engage with the industry’s thought leaders to discuss the range of business models in which optometrists can practice corporate optometry today.

Following the panel, enjoy complimentary beverages and networking.

CLINICAL EDUCATION

New clinical courses have been added to the education program. They include:

» A New Myopia Track

Courses present opportunities for clinicians to educate patients, as well as to integrate new prevention methods and strategies to manage and slow the progression of myopia.

» March Madness: Case Challenges in Optometry—Optimizing Ocular Imaging

Panelists will compete against each other by presenting interesting cases highlighting imaging technology. The audience decides who wins via interactive attendee polling technology.

BUSINESS EDUCATION

» The New Innovation Series

Differentiating your business means staying ahead of trends, along with introducing innovative products and services. Explore what’s new and next with courses that will help you reimagine the status quo and move your business into the future.

» The Leadership Forum: Inspire, Transform, and Drive Change With Roberto Monaco

The forum will help you increase your leadership effectiveness, eliminate a negative mindset, embrace and implement change, and improve communication skills...and unlock your greatest leadership potential.

» The Business and Practice Expertise Track

Actionable, business-focused content in more than 31 hours of education is related to five key areas: leadership, customer experience, human resources, data, profitability, and growth. A new course of note is Learning the Critical Building Blocks of Your Business. COT!

—Stephanie K. De Long