September 18, 2026

Managed Vision Care: What Patients Use, What Practices Navigate

A clear understanding of both sides will improve outcomes and the bottom line.

By The Vision Council’s inSights Research Team

August 17, 2026

Midyear 2026 Optical Consumer Snapshot

Topical in the Optical Industry
Eyecare Business and The Vision Council deliver data-driven insights and practical strategies for eyecare practices navigating market shifts, patient behavior, and industry trends in 2026. Here, The Vision Council provides a close look at data that reveals consumer trust in eyecare providers.

By The Vision Council’s inSights Research Team

May 22, 2026

The Luxury Frame Patient Is Spending More—If You Know Who They Are

Topical in the Optical Industry

New transaction and consumer spending data from The Vision Council reveal that, despite a post-2025 pullback in premium frame spending, high-end buyers remain remarkably consistent, offering practices clear opportunities to refine inventory and elevate the luxury dispensing experience.

By The Vision Council’s inSights Research Team

March 18, 2026

Know Your Patient

Topical in the Optical Industry

Eyecare Business and The Vision Council deliver data-driven insights and practical strategies for eyecare practices navigating market shifts, patient behavior, and industry trends in 2026. Here, The Vision Council explores why patients say they want a stylistic change for their frames but often choose the familiar.

By Alysse Henkel

February 16, 2026

When Growth Comes From Trading Up, Not Showing Up

Topical in the Optical Industry

Eyecare Business and The Vision Council deliver data-driven insights and practical strategies for eyecare practices navigating market shifts, patient behavior, and industry trends in 2026. Here, The Vision Council highlights a shift as overall consumer spending rose despite declines in patient visits and product volume.

By Alysse Henkel