lines and launches
Amy Spiezio · Photography by Peter Baker
Classic Men
Tura Rolls out Goldfinch Eyewear Collection
The consumer appetite for retro styling continues with demands for classic looks for men. The Goldfinch Eyewear Collection from Tura was inspired by 1950s and 1960s styling, designed to continue in the tradition that is as timely today as it was 50 years ago.
Combining chunky, handmade plastic styles with detailing, including metal trim and logo treatments applied on every frame, the Goldfinch Collection will be appreciated by the "Geek Chic" 25-year-old trend seeker to the 45-year-old discerning male.
The collection debuted with 12 men's ophthalmic designs.
The Goldfinch philosophy is to reconnect and continue a design tradition in men's eyewear that is as timely today as it was 50 years ago. The goal: To offer the man of taste a true alternative to today's uniformity in eyewear styling.
INFO: www.tura.com; 800-242-8872
| PRETTY GIRLS |
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| Kenmark presents kensie collection Partnering with the Kenmark Group, kensie has launched its debut of sunwear and ophthalmic eyewear. The idea behind kensie is simple, company representatives note: It's really nice to feel pretty. The launch collection includes 14 ophthalmic and four sunwear styles. The shapes are pretty and modern, and are paired with colors, textures, and patterns from the clothing. Several frames are finished with a kensie logo for added décor. Amy Moore, product designer at the Kenmark Group, notes, "kensie eyewear fills a void in our portfolio for the 20-something female market. The detailing and romantic styling of the eyewear and sunwear captures the playful, pretty look of the kensie girl." Each ophthalmic frame comes with a rectangular logo eyewear case that features a kensie logo. In addition, all frames feature a three-year warranty. INFO: www.kenmarkoptical.com; 800-627-2898 |
Metro Style
TEKA EYEWEAR UNVEILS PREMIERE COLLECTION
Tekā Eyewear, SoHo, New York has released an attractive line of timeless eyewear this year. Company representatives note that the collection gives a new spin on Mark Twain's declaration that "Clothes make the man" by promising that "Glasses make the person."
The line of eyewear, which runs the gamut from classy sophistication to casual elegance, is currently being showcased in the designer sections of retail eyewear stores throughout the country.
All of the frames in Tekā Eyewear's collection are fashioned for consumers above the age of 25 who value comfort and quality just as much as elegance and sophistication. The collection is crafted from top quality creative materials such as buffalo horn, wood, leather, and aluminum, in addition to the standard metal and plastic frames.
Tekā Eyewear's fashion designer, Tom Kramer, grew up in New York—the hub of contemporary style and fashion. National eyewear retailers have welcomed his collection with unbridled enthusiasm. Tekā Eyewear's collection is reasonably priced and has created tremendous value for their retailers.
INFO: www.tekaeyewear.com; 732-200-9523
| KICKING IT OLD SCHOOL |
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| Converse Launches Heritage Rx Collection REM Eyewear announces a new segment introduction for the Converse Eyewear line. This new release, The Heritage Optical 2009 Collection, is a premium optical collection inspired by the "Optimistic Rebels," the "advocates and catalysts for creativity and change—everyday," REM representatives note. The collection is comprised of six limited edition ophthalmic frames. Inspired by the Heritage sunwear collection, the optical collection is designed for the fashion-aware nonconformist who values his individual sense of style and is looking for an alternative to conventional eyewear. Frames feature riveted hinges, anti-slip traction grips etched into the temple tips, vintage materials and colors, hand-milled acetate, epoxy inlays, multi-barrel vintage hinges, and metal eyelet temple details inspired by Chuck Taylor All Stars. INFO: www.remeyewear.com; 818-504-3950 |
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