Features
Say Hello to Your New Employee
As artificial intelligence becomes a larger part of practice management, industry leaders explain where the technology delivers real value, where it falls short, and why people remain the most important part of the equation.
By Stephanie K. De Long
The Business of Lifelong Care
When practitioners stop chasing diopters and start tracking millimeters, they do more than manage myopia—they help rewrite a child's future eye health story.
By BRIANNA RHUE, OD, FAAO
Building the Pediatric Practice
Staff Hiring, Training + Retention
With staffing shortages persisting across health care, practices are finding that building a successful pediatric team starts with hiring for attitude, training for confidence, and investing in long-term development.
By Stephanie K. De Long
Alerting Parents to the Myopia Epidemic
Topical in the Optical Industry
Data from The Vision Council suggests that most parents are unaware of the myopia epidemic, highlighting the need for eyecare professionals to start the conversation.
By The Vision Council’s inSights Research Team
Curating the Luxe Patient Journey
From concierge-level communication to editorial-inspired interiors, premium eyecare practices are redefining luxury through immersive, personalized experiences that turn routine appointments into lasting patient relationships.
By Sheena Taff
Trust First, Sell Second
Practice Growth Playbook
How shifting from sales pitch to patient education transforms relationships—and your bottom line.
By Jordan Foster, ABO, NCLE
Fraction vs Function
Low Vision
You don't need a full low vision practice to make a real difference for these patients. Here, 2 eyecare professionals make the case for keeping low vision patients in your practice longer.
By Stephanie K. De Long
Eye on AI: Judgment is Your Job
Eye on AI
Artificial intelligence expert Dan Chuparkoff explores how AI can support eyecare professionals—while reinforcing the enduring importance of clinical judgment.
By Kerri Ann DeCindis
A Greener Frame of Mind
Sustainability is gaining traction across the optical industry, with growing emphasis on eco-conscious materials, production methods, and practice-level initiatives. Here, a look into how brands and providers are integrating greener approaches—from recycled and bio-based frames to reduced-waste operations—while balancing performance, style, and patient expectations.
By Stephanie K. De Long
Appealing to Athletes
From everyday patients to elite competitors, sports-performance vision care reframes every exam as an opportunity to enhance visual acuity, contrast sensitivity, and neurocognitive function—while helping eyecare professionals unlock an often-overlooked niche through community outreach, targeted testing, and tailored solutions.
By Vittorio Mena OD, MS
Beyond the First Pair
Practice Growth Playbook
How ODs and staff lay the groundwork for multiple-pair purchases through language, assumptions, and lifestyle framing—long before frame selection begins.
By Jordan Foster, ABO, NCLE
Leading a High-Performing Eyecare Team
Staff Hiring, Training + Retention
What motivates team members to do their best work—and where do business leaders get it wrong?
By Kerri Ann DeCindis
Building Skills That Last
Staff Hiring, Training + Retention
Putting the 70-20-10 approach to training into practice—your eyecare practice.
By Stephanie K. De Long
Step Out, See More
Back to Basics
True vision extends beyond the practice. From conferences to committees, learn how involvement in the broader optical community can reignite your passion and expand your professional perspective.
By Sheena Taff
Inclusive Sizing: What Patients Want, and What Practices Can Deliver
Topical in the Optical Industry
For a meaningful share of patients, finding eyewear that actually fits is a daily, physical problem, not a style preference.
By The Vision Council’s inSights Research Team
Short Staffed = Short Sighted
Why keeping payroll numbers low can actually cost you money
By Stephanie K. De Long
Free Wasn’t Enough
An employer paid 100% of the cost of prescription safety eyewear for 8.5 years. Here is what 14,521 orders taught us about what actually drives adoption, and where your practice fits in.
By Alyssa Valenzuela, OD, Alex Storch
Supported Content
Could Financing Solutions Unlock Patients' Buying Power?
Research indicates patients are willing to buy more.