lines and launches

Amy Spiezio · Photography by Peter Baker

Rx on the Block

SAFILO ROLLS OUT JLO BY JENNIFER LOPEZ RX SUN COLLECTION

Safilo USA has launched the JLO by Jennifer Lopez optical sunglass collection with five styles that can accommodate prescription lenses. The collection is geared toward women of all ages who are self-confident, trendy, fun, and fashionable. Previously, the JLO by Jennifer Lopez eyewear collection consisted of prescription eyeglass frames and nonprescription sunglasses. Shapes include rectangular and oval, and all five styles have polarized lenses.

Design details are inspired by the JLO by Jennifer Lopez accessories line, primarily the watch collection. Color combinations filling the line include brown/teal, black/apricot, black/ivory, brown/caramel, tortoise/pink pearl, black/horn, light pink, tortoise, and black. Visual merchandising materials such as countercards, posters, a three-place highlighter, six-place rotator, and a logo plaque are available.

"The JLO consumer is looking for trendy, yet unique styling, from this brand," says Dick Russo, executive vice president of Safilo USA. "The new, fully Rxable, collection embraces this concept. Following the successful launch of the JLO ophthalmic collection, an Rxable sunwear assortment is a natural extension."

INFO: www.mysafilo.com, 800-631-1188

Read All About It

NEW YORK EYE LAUNCHES SEVENTEEN EYEWEAR COLLECTION

The Seventeen Eyewear Collection offers contemporary designs in sleek silhouettes with affordable frames specifically designed for teen girls.

The collection offers 20 optical styles crafted from a combination of metals, including nylon rimless and handmade zyl with spring hinges.

The color palette includes black and tortoise, burgundy, and blue plastics, warm earth tones, as well as vibrant brights, in a variety of finishes. Unique design details such as laminate laser-cut temples round out the collection inspired by the teen lifestyle.

The eyewear is offered in sizes ranging from 44mm to 50mm to fit growing, youthful faces.

"Teens want the same sophistication and style they read about in the magazines," says Glen Ellen Brown, vice president of Hearst Brand Development. "Partnering with New York Eye has allowed us to deliver a fashionable, affordable collection of frames that complement her fashion sensibility."

"Seventeen magazine is a veritable fashion resource for this important market segment," notes New York Eye president Arthur Jankolovits. "We were thrilled to work with Seventeen to develop fresh and relevant products that the market has been missing up until now."

INFO: www.newyorkeye.net, 800-221-6966