merchandising resources
Tara Rosenzweig
Eye'd Uncensored
Eye'd Vision is launching a marketing campaign that includes a new visual identity and communications campaign. The collection's concept features cheerful characters from 1960s America, on bright orange and green backgrounds, offering a friendly invitation into the Eye'd colorful and "Uncensored" world. The "Uncensored" tagline will be featured throughout the brand's marketing media, including catalog, branded concertina displays, P.O.P. materials, and a new website. INFO: www.eyedvision.com
A Wiley Ride
Wiley X is joining forces with Arlen Ness, a leader in motorcycle customization, for the Wiley X High Velocity Protection Sweepstakes Tour. The grand prize is a branded Wiley X custom motorcycle designed by Ness, with a first prize of a special Impact Z racing helmet, signed by Wiley X-sponsored NASCAR heavyweights Carl Edwards, Matt Kenseth, Greg Biffle, Denny Hamlin, and Kevin Harvick. Wiley X dealers will be sporting special new high-impact point-of-sale cubes to support the sweepstakes and the brand, and all Wiley X packaged products at retailers nationwide will have a special sweepstakes insert card with information for registration. The winners will be announced on Oct. 25. INFO: 800-776-7842 or www.wileyx.com
| JLO STYLE |
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| Safilo USA has merchandising materials available for its new JLO by Jennifer Lopez sunglass collection. Visual merchandising pieces include countercards, posters, a three-place highlighter, six-place rotator, and a logo plaque. The materials complement the sunglass collection, which is inspired by the JLO by Jennifer Lopez accessories line, primarily the watch collection. Distribution of the collection to independent optical retailers began in March. INFO: www.safilo.com |
| going KOALI green |
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| Just in time for spring shopping trips and summer beach visits, Morel is offering a ladies fabric tote bag with qualifying frame orders. The bag features the Koali imprint on one side and is fully lined with an inside zippered pocket and key ring. The tote bag sports the unmistakable "Koali Green" signature look of the company's fun, "Nature Inspired" line of eyewear. The Koali fabric bag will be available in limited production in April/May. INFO: 800-526-8838 |
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