merchandising resources

Tara Rosenzweig

Gargoyles Gifts

Quantum Optics Inc., a division of FGX International Inc., has announced a new promotional offer to support the launch of its Gargoyles Optical Collection. With every order of 20 or more frames, ECPs will receive a custom Gargoyles hat and stainless steel water bottle. Designed and developed with precision craftsmanship, Gargoyles frames offer the latest in optical ingenuity and styling. The hat and water bottle offer is valid only while supplies last. INFO: 800-426-6396 or email QuantumCS@fgxi.com

Vera Wang versatility

Kenmark is introducing new merchandising materials for its Vera Wang eyewear and sunwear collections. The new display items, which feature a Vera Wang logo, are made from white acrylic and wood for a clean, contemporary look. The new items include a one-piece display/logo block, three-piece sun display, four-piece changeable display, and a four-piece shadowbox. The modular design of the merchandising materials allows them to be used separately or together for a versatile presentation that suits any optical environment. All display systems are complimentary with a minimum purchase of Vera Wang eyewear and sunwear.

INFO: www.kenmarkoptical.com

ReNu Freshens Up

Bausch & Lomb has renewed the focus on its ReNu brand of lens care solutions, including ReNu Fresh Lens Comfort and ReNu Sensitive Eyes, with a U.S. conumer need-based rebranding effort. To support the introduction of ReNu Fresh Lens Comfort (formerly ReNu MultiPlus), Bausch and Lomb has launched a fully integrated consumer marketing campaign, including www.renufresh.com. The website will feature lens care information and consumer tips, a video on wear and care, and a coupon. In addition, ReNu Multi-Purpose Solution, now repositioned as ReNu Sensitive Eyes, is available in new packaging for lens wearers who want a gentle formula.

INFO: www.renu.com

New Face of YSL

Safilo has announced that supermodel Christy Turlington will be featured in the Yves Saint Laurent Fall/Winter 2009-2010 advertising campaign. Images highlighting styles YSL6288/s and YSL6281 will be used for advertising as well as P.O.P., in the form of a 5″ × 7″ countercard. The images were photographed by Inez van Lamsweerde and Vinoodh Matadin under the direction of Yves Saint Laurent creative director Stefano Pilati. INFO: www.safilo.com