Buyer's Forum

Green is Still Good

by amy spiezio

Kermit the Frog has been quoted numerous times in the past decade as business people have quipped “It isn't easy being green.” During this year of tough economic news, the amphibian's tune has turned even more bluesy, and the effort to ensure the environment is protected has been relegated by some to the back burner in the interest of hunkering down to weather the financial storm.

But now more than ever, the consumer base is ripe for the green story. Take your environmentally conscious buying strategies from three different tracks of thought:

1. Nature is nurture: Aesthetically, people find peace and comfort from nature. It's a refuge from the day-to-day stress of the world. A frame with a natural look is a mobile oasis.
2. Ode to a sale: While people are not shelling out money as they have in the past, they will still buy when there is a compelling story and a good product. And there are optical companies out there today with good stories to tell, from planting trees for every frame purchased to utilizing sustainable materials in production.
3. Outdoor chic: Nature doesn't have to be all crunchy granola. Sleek, nature-inspired looks straight off of the runway show that green is definitely still the new black.

Photography:
Bill Diodato

Styling:
Agata Helena

Model:
Irina, Basic Model Management

Eyewear:
Roberto Cavalli style Afrodite 477
by Marcolin

Q: Are you committed to the green movement? ❏ In this economy, I have to focus on making green far more than on being green. ❏ Recycling is a part of day-to-day life here at the dispensary but that's it. ❏ Green is the wave of the future and I'm planning to scour the halls at Vision Expo West and Silmo to find new green eyewear options. To respond, please call 215-628-7795, Email amy.spiezio@wolterskluwer.com, or visit eyecarebusiness.com.