Lines and Launches
by amy spiezio
Ride OnViva Launches Harley-Davidson RX SunwearViva International Group has added prescription-ready sunglass styles to its Harley-Davidson Eyewear collection. The eight sunwear styles are targeted to men and women 25 and older with active lifestyles who desire contemporary fashions in a variety of prescription-friendly designs.“Harley-Davidson is a highly coveted brand that's perfect for the motorcycle aficionado, as well as the active wearer,” says Elizabeth Tontodonati, Viva's general manager of brands. “These styles enable the optician to pay attention to the corrective needs of the consumer, without limitations of a frame's construction. Each pair of sunglasses showcases the brand's signature styling offered at exceptional price points.” Available colors include black, brown, tortoise, and gunmetal. Merchandising materials include a six-piece display unit and countercard featuring the brand's new print ad campaign. Each frame comes with a branded hard case. INFO: 800-345-VIVA or visit www.vivagroup.com |
Green Glasses
MODO PRESENTS ECO COLLECTION
Modo Eyewear has its eyes on ecology with the launch of ECO, its first line of affordable luxury eyewear that brings the focus on environmental responsibility to the forefront. The new collection has been designed for stylish and Earth-conscious men and women.
“More than 120 million Americans use corrective eyewear and approximately 90 million wear sunglasses. This is a huge opportunity to make a difference,” said Alessandro Lanaro, CEO of MODO. “The power lies with the retailers to make sustainability attainable for all, and that means offering a desirable, quality collection at a fair price.”
With a 360-approach to sustainability, recycled and repurposed materials create the frames and the collection is packaged in recycled materials. Each new pair is accompanied by a mail-in recycling kit for old unwanted frames. For each pair of ECO frames purchased MODO donates one new tree to Trees for the Future, a non-profit organization that helps communities plant trees.
INFO: www.modo.com
Clip and Save
ALTAIR ADDS ULTRACLIP COLLECTION
Altair has launched Altair UltraClip, an eyewear-to-sunwear solution featuring smooth profiles, secure fit, and unmatched technology.
Altair UltraClip's patented design utilizes powerful micro-magnets, less than 2.5mm in length, at the top and bottom of the clip's eye rim, creating a secure, gapless fit between ophthalmic eyewear and clip-on. The polarized sunclip snaps to magnet-friendly metal on the frame and is secured by a hidden bridge wire.
The new Altair UltraClip collection features seven sleek styles for men and women, including two unisex options. Altair UltraClip is a comfortable alternative compared to other clip products with bulky magnets, hooks or attachments on the optical frame or sunclip. Each pair includes a durable hard-sided black eyeglass case and a magnetic clip pouch.
INFO: www.altaireyewear.com
LOOK FAST
A&A ROLLS OUT QUIKSILVER COLLECTION
The Quiksilver brand, recognized worldwide for stylish surfwear and boardsport-related equipment, introduces eyewear which embodies the same design philosophies as its clothing collections. A&A Optical presents the ophthalmic eyewear styles from Quiksilver, cutting-edge eyewear designs inspired by surfing, skating, and boarding lifestyles.
Featuring nine new styles in acetate and metal, full-rim or semi-rimless and combinations, the collection boasts touches such as a model in which the temples are co-injected rubber that turn so you can show the design or simply match the tips. With styles influenced by the surf and beach lifestyle, music, and art, Quiksilver creates eyewear authentic to its brand.
INFO: www.aaopticalco.com
Keep on Trucking
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IC! BERLIN DELIVERS SPECIAL EDITION COLLECTION For those who remember CB language of the 1970s, ic! berlin's got your 20 for a new collection of trucker sunglasses. The FREITAG special edition trucker sunglasses have been released by ic! berlin eyewear and developed by Daniel and Markus Freitag. Inspired by 1970s aviator shapes, the two models—Dirty Lyle (mirrored) and Spider Mike (matte)—are a tribute to film director Sam Peckinpah's 1978 truckin' masterpiece “Convoy” starring Kris Kristofferson. In addition to the eyewear, the FREITAG edition of ic! berlin sunglasses are sold with a corresponding, unique FREITAG sleeve cut from used truck tarps. Since 1993, FREITAG has been making bags from recycled truck tarps. Invented when the Freitag brothers were living in an apartment next to the highway, they now sell to hundreds of progressive street and fashion stores around the world, as well as through their own shops in Zurich, Davos, Cologne, Hamburg, Berlin, and freitag.ch. INFO: www.ic-berlin.com |
Tech Times
LUXOTTICA UNVEILS RB TECH
Representing the next natural step of Luxottica's Ray-Ban brand is the release of Ray-Ban Tech CL-Carbon Lite. The collection blends the history of Ray-Ban style with a whole new world of technology. The first release in the line is Carbon Fibre, featuring wraparound temples made of reinforced polyester resin sheets composed of seven layers, all of which are made of carbon fiber mixed with resin. Each sheet of carbon fiber layers is water-cut to create lightweight, sturdy, flexible, and exceptionally durable frames.
The Carbon Fibre Collection was developed to express the functionality and the innovation of the new Tech segment in the Ray-Ban collection.
Each frame in the new collection features carbon fiber frame and bridge, as well as nylon nosepieces, and injected rubber end-pieces with embossed Ray-Ban logo inside for best grip in intensive use. The bridge is easy to adjust for a comfortable fit on different face shapes.
When it comes to lenses, the styles are equipped with 100 percent UV protection lenses in two different versions: non-polarized lenses or polarized lenses. Hydro-oleophobic coating protects the lenses from water and oil such as perspiration and fingerprints. Each style is available in P3 polycarbonate and P3Plus crystal lenses.
INFO: www.ray-ban.com
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