Web Videos for the Waiting Room

signet Armorlite has produced a new waiting room video to help ECPs educate patients on the types of vision correction available in eyewear, as well as Kodak lens options.

The video was designed to help patients understand the value of their eyewear; educate patients about Kodak lenses, including specific lens options and anti-reflective lens coatings; and present the Kodak Lens Professional Series product portfolio, which is available exclusively from independent ECPs.

The six-minute video runs on a loop, is available in both DVD format and online, includes both sound and subtitles, and is compatible with all media devices.

The video may be viewed online at youtu.be/oxM8F0FqCrs.

TO DOWNLOAD: SIGNETARMORLITE.COM/RESOURCES/MEDIA-LIBRARY/
TO ORDER DVD: WWW.SALITONLINE.COM

Connect Via Colors

In a move to encourage consumers to try color contact lenses, Alcon has launched the AIR OPTIX COLORS Color Studio app. The free app is optimized for use on iOS mobile devices. It allows users to upload a photo and virtually “try on” any of the nine colors of AIR OPTIX COLORS contact lenses.

Revamped for mobile and tablet, the Color Studio app is equipped with new functionality, including the ability to compare two contact lens colors and virtually try on individual makeup items to create a custom look.

The app also creates the opportunity for ECPs to integrate the Color Studio into their practices, offering patients and staff a tool to quickly evaluate how certain colors might look, before the patient tries on the lenses.

INFO: ALCON.COM; DOWNLOAD APP FROM ITUNES