MODERN PERFORMANCE

Performance-design company ROKA debuts with sunglass styles Phantom, Kona, and Vendée.

ROKA’s eyewear story took off with pro athlete Jesse Thomas, as he rocked the IRONMAN Lanzarote in Spain in May 2016 in ROKA’s Phantom model, taking home first place for the United States. The Phantom style is a performance aviator in titanium at a lightweight 20 grams.

Standout features of ROKA’s sun styles include patent-pending nose and temple GEKO Pad designs (inspired by biomimicry of gecko foot geometry), ZEISS lenses, and high-tech materials such as titanium. Lenses feature hydrophobic and oleophobic coatings for anti-spotting and easy cleaning.

Suggested retail pricing for ROKA sunwear styles ranges from $150 to $300.

INFO: 877-985-7652, ROKA.COM

BRAZILIAN VIBE

Safilo Debuts Havaianas Eyewear With Fun Colors on Great Shapes

Havaianas Eyewear from Safilo debuts its first eyewear collection worldwide with new sunglass styles this season, following the avant-première of the line in Havaianas’ home country of Brazil in August 2016.

The first pair of Havaianas flip-flop sandals was created in 1962—with designs based off the rice straw soles of Japanese zōri sandals. Havaianas Eyewear’s new sunglass styles also feature the iconic rice pattern and rubber finishing found on the soles of Havaianas’ legendary flip-flops.

Five sunglass styles are offered in the launch. Rio, Paraty, Trancoso, and Noronha are named after famous Brazilian beach destinations, and the collection also includes special style Brasil, featuring colors of the Brazilian flag.

Materials include rubber, acetate, and polyamide, and frame sizes options including small, medium, and large. The range of shapes includes square, pilot, cat-eye, and panto, and lenses offer UVA/UVB protection in solid, gradient, and mirrored lens finishings.

The suggested retail price range is $58-$88.

TO THE MARKET: “We are offering an extensive color palette that has made the flip-flops so successful, as a point of difference, while conveying a strong and distinctive identity through recognizable details and design elements that reflect the brand’s vibrant, colorful, and happy Brazilian vibe.”

—HENRI BLOMQVIST, CEO, SAFILO NORTH AMERICA
VISION EXPO EAST BOOTH: 2749

THE ART OF LIVING

Aston Martin Eyewear Launches in the U.S.

After signing an exclusive distribution agreement with Marma London, Mad Vision has launched Aston Martin Eyewear in the U.S. as a part of Aston Martin’s Art of Living luxury lifestyle goods concept.

Aston Martin, the British manufacturer of luxury sports cars, has more than a century of history under its belt, combining elements of “power, beauty, and soul” (the brand’s memorable slogan).

The Aston Martin Eyewear collection, part of Mad Vision’s development in the high-end men’s eyewear segment, showcases facets synonymous with the Aston Martin brand: attention to detail and the use of high-quality materials.

Handcrafted in Italy, the collection offers 13 optical styles and 17 sunglass styles in titanium and Mazzucchelli acetate. Polarizing, polarizing gradient, and 1.60 photochromic polarizing lenses are featured in the collection. All lenses feature backside multi-anti-reflective coating for added visual comfort.

Suggested retail pricing for each style is $450.

INFO: 888-961-4675, MADVISION.COM

TO THE MARKET: “The Art of Living concept is an innovative initiative from Aston Martin that includes a growing portfolio of luxury lifestyle goods and services, designed and developed with the same quality and attention to detail as Aston Martin sports cars.”

—ASTON MARTIN
VISION EXPO EAST BOOTH: 1145

COME CUSTOMIZE

Italia Independent Offers Customizable Eyewear Line

Italia Independent presents me, myself and eye, a distinctive line of eyewear using the innovative material Mdecor.

Italia Independent is the first company to market a line of eyewear using Mdecor, which is a sheet of polyurethane that delivers an ultra-thin and flexible frame material that is produced in collaboration with Mazzucchelli 1849.

According to Italia Independent, Mdecor achieves an “unprecedented” lightness and allows for rich colorways with 3D shading due to a cutting-edge production process that involves reproducing sheets of cellulose acetate.

Wearers can customize their style, as frames (fitted with flex lenses) allow for mixing and matching with exclusive front covers. Unisex models in round and square shapes are offered, in both sun and optical versions.

Suggested retail pricing is $137. Additional front covers retail for $22.

INFO: 844-251-8350, ITALIAINDEPENDENT.COM

TO THE MARKET: “me, myself and eye lets the wearer decide how to personalize their frame: Simply by changing the front, they can completely transform its shape and adapt it to suit the mood and occasion.”

—ITALIA INDEPENDENT
VISION EXPO EAST BOOTH: 2327

LIGHTS, CAMERA…

ClearVision Optical Launches Camera-Ready Styles

ClearVision Optical has partnered with PogoTec, a Roanoke, VA-based technology firm, to launch camera-ready eyewear featuring the PogoTrack wearable technology platform. The initial product offering is launching in ClearVision’s Ocean Pacific Collection with six optical styles and six sunglasses for both men and women.

Eyewear equipped with PogoTrack is designed to serve as a universal platform for a wide range of future electronic wearable devices. The first such device is PogoCam, which was unveiled at CES 2017 in Las Vegas.

PogoCam is the world’s smallest wearable camera that attaches to eyewear.

ClearVision’s new collection features PogoTrack’s wearable-technology platform, which allows wearers to attach a PogoCam device to the frame’s temple to capture photos or videos.

“ClearVision is committed to developing unique technological products in and around the world of eyewear,” says David Friedfeld, president of ClearVision Optical. “Our PogoTrack collection is one way we’re delivering on that commitment. We’re building technological adaptability right into a pair of eyeglasses with this system. You can use it with the PogoCam right out of the box, but the possibilities going forward are endless.”

Suggested retail pricing is approximately $250, including the PogoCam.

INFO: 800-645-3733, CVOPTICAL.COM

TO THE MARKET: "Unlike competitor products, PogoCam is a more advanced camera that takes still images as well as HD video with audio, attaches easily to many frame styles with or without prescription lenses, and matches the fashion style of the user.”

—RON BLUM, FOUNDER/PRESIDENT/CEO OF POGOTEC
VISION EXPO EAST BOOTH: 1621

BLUE-LIGHT BLOCKING

FGX International Unveils Reading Glasses With BluePro Technology

FGX International introduces Polinelli, a collection of premium reading glasses featuring modern Italian styling and BluePro Technology, a patented lens coating that blocks approximately 30% of potentially harmful blue light. Polinelli readers also offer UV400 protection, as well as three layers of anti-reflective coating for enhanced visual clarity.

Materials include lightweight polycarbonate on the frame fronts and flexible TR-90 temples. All styles in the collection are finished with a soft, rubberized texture.

Each Polinelli model is available in a range of powers (from +1.00 to +2.50 in increments of .50).

Pictured is model P100, a classic square shape in Black/Orange or Black/Blue.

The color palette features vibrant shades like Neon Aqua and Pink, or traditional colors such as Brown, Black, and Crystal.

Suggested retail pricing is $39.99.

INFO: 800-480-4846, FGXEYEWEAR.COM

TO THE MARKET: Polinelli frames include a color-coordinated silicone cord that hooks into a notch on the temple and a neoprene slip-in case, all packaged in a Polinelli gift box.

VISION EXPO EAST BOOTH: 1853

SWEET LIFE

Classique Eyewear Introduces Italian Eyewear Collection

Classique Eyewear debuts GIOS Italia, a brand designed and handcrafted in Italy to embody the “sweet life” and heritage of the country via colorful and fashionable optical styles for men and women.

Channeling the craftsmanship and creative culture of Italian artisans, GIOS Italia features quality materials, including titanium and double- and triple-laminate Mazzucchelli acetates in rich hues such as Burgundy, Rose, and Gold. A variety of silhouettes are offered to complement differing face shapes.

Pictured is style SN200025, available in Black Matte/Silver, Red, and Tortoise.

Point-of-purchase materials include a logo block, various counter cards, three- and six-piece displays, and additional three- and six-piece counter displays.

Suggested retail pricing is $219.99-$239.99.

INFO: 866-604-5700, CLASSIQUE-EYEWEAR.COM

TO THE MARKET: “The alluring beauty and charm of Italy with its rich culture, artistic spirit, and artisanal craftsmanship captivate those who have an appreciation for the Italian spirit and elegance. It is these fundamental elements that are skillfully woven into a colorful and intricate tapestry that encapsulates the sweet life of Italy.”

—CLASSIQUE EYEWEAR
VISION EXPO EAST BOOTH: G843

DIGITAL DEVICE DEFENSE

Cocoons Launches Computer Eyewear Fitovers

Cocoons, an eyewear brand known for its Fitover sunglasses designed to be worn over prescription eyewear, launches Cocoons Computer Vision Fitovers from Live Eyewear at International Vision Expo East this month.

The Fitover computer eyewear features Purify high-energy visible (HEV) blue-light-filtering lenses that can help alleviate digital eye strain. The Purify lens system blocks the HEV blue light coming from digital screens, providing relief from Computer Vision Syndrome (CVS), says the company.

Available in eight patented frame designs, the Fitovers also feature Flex2Fit adjustable temples, 360-degree of full wrap protection, and a smooth Soft Touch finish.

Pictured is model C705E in Soft Touch Sand.

Suggested retail pricing is $69.95.

INFO: 800-834-2563, COCOONSEYEWEAR.COM

TO THE MARKET: “Cocoons fitover computer eyewear soothes the eyes by reducing the cumulative exposure to artificial HEV blue light that can cause eye strain and contribute to the development of vision problems.”

—COCOONS
VISION EXPO EAST BOOTH: 1709

PONY PRODUCTION

Nouveau Eyewear Introduces My Little Pony Styles

Nouveau Eyewear unveils the My Little Pony prescription eyewear collection, inspired by the My Little Pony brand and TV show, which has been enchanting girls of all ages for decades with its socially relevant messages of acceptance and friendship.

What started in 1983 as a toy line of colorful ponies has since grown into an international, multi-media, pop-culture phenomenon that grosses over $1 billion annually. A “My Little Pony” feature film starring Emily Blunt, Liev Schreiber, Kristin Chenoweth, and Taye Diggs is slated for release this year.

Sized for ages 4 and up, My Little Pony eyewear’s debut models include styles named Bright, Friendship, Generosity, Honesty, Kindness, Laughter, Loyalty, Silly, and Teamwork.

Each frame temple features a “cutie mark,” which replicates the cutie marks on the flanks of the iconic toy ponies.

Pictured here is style Loyalty, available in Black, Blue, and Brown.

Suggested retail pricing for the My Little Pony eyewear collection is $130.

INFO: 800-292-4342, NOUVEAUEYEWEAR.COM

TO THE MARKET: "Our product designers were ecstatic to bring this eyewear collection to life, taking inspiration from the colorful world of Ponies like Twilight Sparkle, Rainbow Dash, and Pinkie Pie, to name a few. Girls will adore the style and details of My Little Pony eyewear, and their millennial moms will love it, too!"

—KARIN SEARS, HEAD OF PRODUCT AT NOUVEAU EYEWEAR
VISION EXPO EAST BOOTH: 2421