ANIMAL INSTINCT
Leopard and cheetah prints rule the pride this winter, with key fashion designers from Alexander Wang to Naeem Khan pouring out everything from maxi dresses to trench coats in the power prints.
Sunwear also steps up this season to take a walk on the wild side with animal prints emblazoned on frames fronts and temples as an accent. Amp up your optical’s sunwear mix with this on-trend look for a purely fresh, of-the-moment style that is still a classic that truly never goes out of fashion.
—Erinn Morgan
ON OUR RADAR
THE BIGGEST TRENDS IN SIGHT…
CALVIN KLEIN, IN PICTURES
The ultimate coffee table book for devotees of the Calvin Klein eyewear collection (from Marchon), the newly released “CALVIN KLEIN” by Calvin Klein (Rizzoli New York, 2017) 480-page tome is a tour of the designer’s rigorously modern and rebellious spirit. It features 330 color and B&W photos, from the beginning with Brooke Shields in her Calvins to refined fashion photography from Bruce Weber and Patrick Demarchelier. A perfect accoutrement to the modern optical waiting room. —E.M.
Got Love?
The look of love is perfectly on trend for Valentine’s Day and beyond this season, and the heartfelt kate spade new york eyewear capsule collection from Safilo debuts just in time for the season of adoration. —E.M.
Cause + Effect
Good vision is crucial for learning, yet 1 in 4 American schoolchildren have a vision problem that affects their ability to learn. Getting proper vision care for kids can be difficult for families without the financial means.
To help ECPs get involved in spreading awareness and raising funds for kids who need glasses, the Essilor Vision Foundation has launched an In-Office Donation Campaign as part of its #BetterSightCampaign that provides practices with materials to inspire parents, patients, and staff to adopt the cause of vision.
The campaign offers practices a variety of educational materials for the office, as well as donation boxes and thank-you materials for patients who donate. evfusa.org/bettersightenrollment —Susan Tarrant
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