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WHIMSICAL NATURE

Glitter, glam, saturated colors, and scaled-down, mod adult shapes. Fanciful, whimsical (and wearable) specs are bubbling up for contemporary kids, making eyewear a coveted accessory for them, and their parents. For kids and parents today, eyewear and eye

By: Jurgen Reisch
Eyecare Business June 1, 2018

Model Photography by Jurgen Reisch > Still Life Photography by David Kressler > Illustrations by Suzanne Jennerich

Styled + Directed by Erinn Morgan > Art Direction by William Pfaff > Still Life Shots Styled by Kerri Ann Raimo

Fitting Optician: Rhea Aldridge of Gogosha Optique > Hair + Makeup by Prisca Wille

Models: Alexandra/Brand + Hannah Haehn/Photogenics

All in the Family Mommy + Me style is a notable trend du jour in kids’ eyewear, and these Converse styles glimmer on in a soft, modern hue emboldening a cat-eye shape with embedded glitter. Here, Converse Kids K404 (on Alexandra) and Converse Q404 (on Hannah), both from De Rigo REM.
All in the Family Mommy + Me style is a notable trend du jour in kids’ eyewear, and these Converse styles glimmer on in a soft, modern hue emboldening a cat-eye shape with embedded glitter. Here, Converse Kids K404 (on Alexandra) and Converse Q404 (on Hannah), both from De Rigo REM.
Saturated Style (From top) Lilly Pulitzer style Imogen from Kenmark Eyewear in acetate/metal features enamel-filled metal detailing and the signature Lilly Pulitzer logo on the temples. gx by Gwen Stefani style GX809 from Tura comes with six interchangeable emoji art pieces that magnetically attach to the temples. Life is Good style Elliot from The McGee Group pairs custom laminated striped acetate temples with a matte black front. Transformers gift-with-purchase Rx-able sunglass from ImageWear features fun, robot-inspired designs. Teenage Mutant Ninja Turtles style Chyea from Nouveau Eyewear offers a two-tone front and Ninja-inspired detailing on the temples.
Cool Kid The Ray-Ban RJ 9540S from Luxottica turns up the volume with a gold metal aviator silhouette that mimics on-trend adult styling.
Cool Kid The Ray-Ban RJ 9540S from Luxottica turns up the volume with a gold metal aviator silhouette that mimics on-trend adult styling.
Retro Musings Kids’ eyewear also channels vintage vibes, tapping into another key adult trend. On Alexandra (left): Stella McCartney SK00420 from Kering is a ’50s-inspired cat-eye with pastel pink pop. On Hannah, the WOOW eyewear Pop Up 2 from Design Eyewear Group is pure ’70s style, reimagined.
Retro Musings Kids’ eyewear also channels vintage vibes, tapping into another key adult trend. On Alexandra (left): Stella McCartney SK00420 from Kering is a ’50s-inspired cat-eye with pastel pink pop. On Hannah, the WOOW eyewear Pop Up 2 from Design Eyewear Group is pure ’70s style, reimagined.
Teen Dreaming (From left) Champion Tweens style CU7023 from L’Amy America features a 180-degree flexing spring hinge system and a fully adjustable temple construct. Marie Claire style MC-6242 from New York Eye offers a petite fit in ultra-thin, handmade zyl. GUESS style GU9176 in the brand’s tween collection from Marcolin is a rectangular acetate frame in a vibrant hue reminiscent of Pantone’s Color of the Year, Ultra Violet.
Teen Dreaming (From left) Champion Tweens style CU7023 from L’Amy America features a 180-degree flexing spring hinge system and a fully adjustable temple construct. Marie Claire style MC-6242 from New York Eye offers a petite fit in ultra-thin, handmade zyl. GUESS style GU9176 in the brand’s tween collection from Marcolin is a rectangular acetate frame in a vibrant hue reminiscent of Pantone’s Color of the Year, Ultra Violet.
Color Play The OGI Kids OK338 from Ogi Eyewear pairs saturated color with fine details in the acetate for a sophisticated yet playful kids’ style.
Color Play The OGI Kids OK338 from Ogi Eyewear pairs saturated color with fine details in the acetate for a sophisticated yet playful kids’ style.

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