CONTEMPORARY EDGE

Hugo by Hugo Boss unveils its new eyewear collection from Safilo, relaunching as an edgy, bold assortment of optical and sun models for men and women.

Offered at a lower price point than Boss by Hugo Boss, the Hugo release appeals to progressive, individualistic consumers with its bold silhouettes in metal or acetate, highlighted by the brand’s signature sleek color palette.

Style stories include “Hugo reversed,” featuring frames with the reversed Hugo word mark; “techno stripes” with fresh striping details; and “modern casual,” characterized by layered acetate.

Standout details include flex hinges and adjustable end tips for comfort. The suggested retail price range is $120 to $180.

INFO: 800-631-1188, mysafilo.com