Features
Cool Performance.
By ERINN MORGAN
Hopeful Hues
Pantone’s palette for the season serves as the inspiration for the latest EB Lookbook—a presentation of trending hues for fashion + eyewear.
By Kerri Ann DeCindis
Web Exclusives
Merchandising Masterclass: Web Exclusive
By Sheena Taff
Staff Hiring, Training + Retention: Web Exclusive
By Stephanie K. De Long
Departments
Publisher's Letter
By Mark Durrick
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on polycarbonate lenses.
The EB Optical Checklist
This not-to-miss optical checklist focuses on strengthening staff morale.
By Sheena Taff
Staff Hiring, Training + Retention
How to create a program that benefits everyone on staff
By Stephanie K. De Long
Merchandising Masterclass
EB debuts the Merchandising Masterclass series to explore merchandising in the optical dispensary with innovative strategies and smart ideas. This installment focuses on creating an inviting space.
By Sheena Taff
Building Contacts
Research continues to indicate significant demand for contact lenses that ECPs aren’t fully taking advantage of. Here, two pros share methods for boosting contact lens retail performance.
By Veronica Daub
Back to Basics
This installment of EB’s award-winning series serves as a primer on an important component in patient satisfaction: lens thickness.
By Sheena Taff