5 Key Takeaways

• 1

  The Contact Lens Institute presented new consumer research at Vision Expo West focusing on generational insights in contact lens adoption.

• 2

  Affordability, convenience, and speed are top purchase drivers across generations, with Gen Z and millennials prioritizing brand authenticity and social responsibility.

• 3

  Gen Z values inclusivity, environmental responsibility, and doctor diversity, with significant emphasis on sustainability in eyecare products.

• 4

  Eyecare professionals are encouraged to personalize patient interactions by understanding generational needs and integrating social responsibility into practice.

• 5

  Ignoring generational data may alienate younger patients, highlighting the importance of community engagement and communication in eyecare.