Objective:

To present new consumer research on contact lens adoption and eye care preferences across generations, highlighting its significance for the eyecare industry.

Key Findings:

• Affordability, convenience, and speed are top purchase drivers across all generations, with implications for ECPs to adjust their offerings.
• Gen Z and millennials prioritize brand authenticity, personalization, and social responsibility more than older generations, indicating a shift in consumer values.
• There is an 18-point gap in social responsibility importance between Gen Z and Gen X, suggesting a need for targeted marketing strategies.
• Half of Gen Z values inclusive culture, environmental responsibility, and doctor diversity highly, which ECPs should consider in their practice.

Interpretation:

ECPs need to adapt their practices to meet the evolving needs and values of younger generations, such as incorporating sustainability initiatives and personalized care, to avoid losing potential patients.

Limitations:

• The study may not capture the full spectrum of consumer preferences across all demographics, potentially limiting its applicability.
• The focus on Gen Z and millennials may overlook insights from older generations, which could provide valuable context.

Conclusion:

Practitioners should integrate generational insights into their practices, such as by adopting sustainable practices and enhancing patient engagement strategies, to improve patient retention.