Persol launches its fall/winter 2025 eyewear line from EssilorLuxottica, Total Black Arrow, a collection that draws on the brand’s longstanding Italian design heritage while incorporating updated materials and engineering. The campaign features models Chiara Scelsi and Filipe Nieves, whose visuals highlight the collection’s film-noir–inspired aesthetic.

The line emphasizes contrasts—light and shadow, glossy and matte finishes—and focuses on Persol’s signature Arrow hinge, presented as a central design element.

Pictured here, the 0PO0649NE revisits the brand’s well-known 649 pilot shape with re-engineered metal details and a uniform black finish. The signature Arrow is a working hinge that links the front and temples.