Couture Worldwide

Logo of the Americas launches new Givenchy line to the U.S. market

Logo of the Americas (LOA) and Givenchy, a division of the Louis Vuitton Moet Hennessy Group, which brings together a collection of luxury goods and famous brand names, recently introduced a new Givenchy eyewear collection to the U.S. market.

The heritage of the House of Givenchy continues today under the leadership of British stylist Alexander McQueen. According to Logo, his influence has allowed the firm to create a younger, more contemporary eyewear line.

The collection includes 30 ophthalmic frames and 14 sunglasses, which focus on three segments: Couture, Ready-to-wear, and Classic. Couture targets trend-setting consumers; Ready-to-wear includes fashionable and contemporary frames, and Classic includes refined and elegant styles. Frame materials include acetate, monel, and titanium. The frames wholesale from $49.95 to $79.95.

Point-of-purchase materials include two displays, a vanity mirror, posters, and countercards. For more information, call Logo of the Americas at 800-322-5646.

A Perfect Fit

S�filo's newest Carrera line offers a patented technology

S�filo, which has had the Carrera brand since early1998, most recently introduced the new Carrera Calibra collection with a patented technology. While the styles are fashion forward, the Calibra story is one of precision fit.

With a combination of new frame technology and beta titanium flexibility, Calibra styles allow for precision fit and adjustments and comfort. The frames feature a mechanism that enables the length of the temples to be adjusted by 10 millimeters. When this technology is combined with Calibra's materials--the front of the frames are composed of stainless steel while the temples are made of beta titanium--the result is a secure fit for virtually every face size and shape.

The collection features six men's styles, three of which are available with matching polarized polycarbonate sunglass clips. Shapes include a half-eye, an oval geometric, a round geometric, and a clean oval. Colors range from brown and demi amber to grey and ruthenium. The frames wholesale for $65 and clips wholesale for $51.

Point-of-purchase materials include 10 countercards. For more information, call S�filo USA at 800-631-1188.

A New Venture

Coco Lunettes introduces owner's signature collection

Successful optical retailers expanding their businesses into the wholesale and design side is not a new phenomenon. The latest to join this prestigious list of dispensers is Edward Beiner, owner of several optical stores in South Florida--Mr. I's Optical, Coco Lunette, and Coco Lunette 2. His first venture into eyewear design and distribution was with his MYSPEX collection of reading glasses, which jump-started his wholesale company, Coco Lunette International. Most recently he introduced his signature collection, Edward Beiner Lunettes.

The line includes 18 multi-layer zyl frames, including five sunwear styles and 13 styles that are available in sunwear and ophthalmic looks. Special features include multi-layer temple tips and detailed metal temples. Colors include rich tones of black, tortoise, and butterscotch. Additional styles will be introduced in March. The sun lenses include anti-reflective coatings and UV protection. Each style retails for $200.

Point-of-purchase materials include logo plaques and countercards. For more information, call Coco Lunettes International at 800-697-7397. EB