Keeper (top) and Low Rider (bottom)

For the Rock 'n Roll Set

l.a. Eyeworks offers Chrome Hearts

Chrome Hearts is an underground luxury brand of apparel that's been coined the "Herm�s brand for the Rock 'n Roll set." Celebrity clients include Cher, The Sex Pistols, and Puff Daddy. Now this brand-with the Gothic logo that exudes an air of mystery-has expanded into eyewear, which is distributed through l.a. Eyeworks. All the lenses on the frames have a secret ghostmark message that is revealed by blowing on them.

There are eight styles featuring black zyl frames and tinted lenses that are available in Rx and offer 100 percent UV protection-making them suitable for both eyewear and sunwear. Mirroring the brand's signature leather jackets and jeans with sterling silver buttons, each piece features sterling silver temple tips and inlays at the top. Frames come in a black leather case inside a supple, black suede pouch. This exclusive collection wholesales from $215 to $280. For more information, call 800-348-3337.

E5544 (top) and LE2702 (bottom)

Life's Enjoyment

Rodenstock USA introduces Enjoy

Rodenstock USA's new ophthalmic collection, Enjoy, is targeted to 20- and 30-somethings who have a positive attitude about life-hence the line's name. It's for the contemporary, urban, and stylish customer who is up-to-date on the latest trends and views eyewear as a fashion accessory.

Trendy shapes and edgy colors characterize the collection of 21 frames available in both plastic and metal styles. The signature pentagon frame features a tortoise zyl top and metal bottom. Wholesale prices range from $35.95 to $49.95. Merchandising materials include a three-piece display, posters, show cards, and T-shirts. For more information, call 800-243-1020.

da Vinci and Bellini

Renaissance Style

Serengeti launches Renaissance

Serengeti's new Renaissance driving sunglasses for men and women combine classically designed handmade Italian frames with Serengeti's state-of-the-art lens technology. The photochromatic lenses feature patented Spectral Control� filters to enhance contrast and reduce glare. The collection features three styles: da Vinci, a modified teacup frame; Bellini, a modified oval; and Donatello, a modified rectangle. Both the Bellini and Donatello have spring hinges. All styles are metal and come in a choice of henna or gunmetal finishes. Point-of-purchase materials include a mirror, logo plaque and tower display. For more information, call 800-423-3537. EB