LINES AND LAUNCHES
What's New for Buyers
By Marcy Bruch, with photography by Peter Baker

Pop Eyes

Beausoleil rolls out Pop Eyewear

Frederic Beausoleil has introduced a tinted frame collection in seven vivid hues-one for each day of the week or for each mood of the day. According to the company, the line is appropriately named Pop because the richly colored lenses lend a pop of color to the eye area. Colors range from sky blue to cranberry red and sunset orange. All lenses feature 100 percent UV protection with polarized and AR coating options. The collection comes in a choice of two frame shapes-an aviator or an oval. All are nickel plated and available in either silver or gold. Pop Eyewear wholesales from $65 to $130. For more information, call 914-834-4358.

Eyewear Online

Eyedeals International launches Online Eyewear

Eyedeals International has launched a new line with a definitive Internet spin, since all the frames take their names from computer technology. E-mail, Floppy Disk, Font, and Hard Drive are just some of the fun styles available in the collection. Online Eyewear consists of 22 ophthalmic frames in plastic, rimless, titanium, and metal finishes. There are also two readers and one pair of sunglasses available as part of the collection. The frames are targeted toward men, women, and even children. Each frame comes in a micro-fiber case and can be showcased on a 12-piece rotating display. Wholesales range from $19.95 to $49.95, with clip-ons available for $14.95. For more information call 800-223-0167.

For the Young and Restless

Eyewear Designs introduces Perry Ellis America

In an effort to capture the younger set known for working hard and playing hard-Generation X-Eyewear Designs Ltd. has launched a bridge collection for Perry Ellis called Perry Ellis America. The new collection consists of 11 ophthalmic styles that include two titanium frames, two plastics, and seven monel finishes. Frame colors run the gamut from blue and green to red and burgundy. Most of the frames feature spring hinges with shapes ranging from almond and butterfly styles to rectangular designs. Wholesale prices range from $42.95 to $52.95. Point-of-purchase materials include one- and three-piece displays, as well as a logo plaque. For more information, call 800-645-6596.

Life's a Beach 

Optical Exchange offers TYR

Inspired by the TYR swimsuits featured on the TV show "Baywatch," Magma Italia has produced a new sunwear line called TYR that is distributed exclusively in North America by Optical Exchange. It features three collections: Gear (consisting of six styles), Guard (three styles), and the Beach (three styles). The Beach line was created for style-conscious sports enthusiasts, while the Gear and Guard collections have a straight high-tech sport handle. All styles are made with Sola polarized polycarbonate lenses and wholesale from $35 to $50. Merchandising materials include a countertop display, tower display, plaques, and countercards. For more information call 800-678-9244.

For Tweens Only

Fantas-Eyes introduces Hello Kitty

The popular Hello Kitty brand has now extended into eyewear since Fantas-Eyes has launched a collection targeted to the female tween market. The line includes four sunglass styles that wholesale from $3.50 to $4.50 and 13 optical styles wholesaling from $45 to $55. Frames are available in both metal and plastic that combine kid-friendly function with fashion. One signature plastic sunglass frame features a Hello Kitty pattern that is available in a choice of pastel colors.

P-O-P materials for the optical line includes a countertop display. For more information call 800-352-7419. EB