5215 (top) and K503 (bottom)

Eyewear with Attitude

L'Amy launches Kipling

Small, edgy frames in dynamic color combinations give Kipling eyewear its distinctive appeal. The collection takes its inspiration from the Belgium-based company that makes Kipling backpacks with the signature monkey key rings that are complimentary with each bag. The eyewear, licensed through L'Amy, is targeted to both men and women ranging in age from 18 to 25 years old. It features 30 models with 18 ophthalmic styles and 12 sunglasses. All models bear the Kipling logo on the temple end tips. Each frame comes with a hard case and complimentary monkey key chain. Point-of-purchase materials include a Kipling banner, small display, and Sweet Maria backpack with a mini bag. For more information, call 800-243-6350.

2819 and 2803

Model Eyewear

Logo of Americas launches Elite

As the first international modeling agency that managed the careers of Cindy Crawford, Claudia Schiffer, and Naomi Campbell, Elite has a worldwide reputation associated with fashion. That is why Logo of Americas, which holds the license for the collection, uses the slogan, "Each woman has a top model inside herself." The prescription eyewear features 10 models in 44 colors. The sunglass collection features 11 models in 34 colors. And the signature sunglass frame is a seamless, one-piece hairband. Style 2803 doubles as a hairpiece that's perfect to keep hair off the face. The ophthalmic line wholesales for $39.95 and sunglasses are $24.95. Point-of-purchase materials includes a one-piece and 12-piece display, several countercards and two banner posters. For more information, call 800-556-5646.

Me (top) and To (bottom)

Three-D Frames

Sama introduces Line 3

The fusion of three elements-fashion, technology, and humanity-is what characterizes Sama's eyewear line, named Line 3. For instance, fashion-forward shields are used in the sunwear line, and high-tech titanium is used in the optical collection. A special plating on each and every frame is said to shield the wearer from harmful radiation, which ties a concern for humanity into the collection's concept. There are 15 ophthalmic styles and 16 sunglasses. The sunglass style Me is a sports shield that provides maximum sun protection. The ophthalmic frame To is made of titanium and is available in colors ranging from electric blue to satin white. Wholesale prices range from $65 to $135. Line 3 includes an innovative point-of-purchase concept: It's a plasma screen that acts like a TV monitor, flashing three-dimensional images of all Line 3 frames within a minute. For more information, call 877-788-7262.

61-0002 and 60-0001

Modern Flair

Murai introduces Sharaku

Lightweight frames with sleek, modern lines characterize the Sharaku titanium collection from Murai America. The frames are as light as air, since each style is made of 100 percent pure titanium that is free of nickel plating. Nose pads are made from emulsified resin that does not produce dioxins, according to the company. And resin-coated screws for the hinges and end pieces prevent them from becoming loose. The collection is comprised of 12 ophthalmic styles and five sunglass frames. Each model features three colors per style. Wholesales range from $75 to $90, and all eyewear comes with a hard case. Point-of-purchase materials include counter displays, countertop cards, and brand image plaques. For more information, call 800-261-2268.

109 and 004

Designer for All Seasons

Red Rose rolls out Krizia

Krizia first made her mark during the early '60s in Italy when she showcased a ready-to-wear collection that was shown entirely in black and white. Her staying power as an international designer for the past three decades has given her a loyal customer base. That's why her new eyewear collection, licensed through Red Rose, is targeted to women 35 to 50 years of age. There's nine ophthalmic frames and eight sunwear styles in Mazzuchelli Italian acetate, stainless steel, and monel. Each frame features the Krizia logo, which is always either etched or embedded into the temples. Wholesales range from $59 to $79 with suggested retails at $140 to $250. Point-of-purchase materials include a plexi display, countercard, large window banner, color-coordinated soft and hard cases, and plexi-logo plaque. For more information, call 800-848-5399.

BR4743 (top) and BR502 (bottom)

Shades of Britney

Glance launches Britney Spears sunwear

Britney Spears took the music world by storm as the youngest artist ever to go gold with her debut album One More Time in 1999. With her second album Oops!...I Did It Again also rocking the pop charts, the new Shades of Britney sunwear collection is sure to appeal to her loyal fans. Even Prince William is said to be one of the teen queen's admirers. Spears personally reviewed and approved the line with the licensee, Glance Eyewear. The collection features 10 styles in both sunwear and tinted-colored lenses. It includes six plastic frames, two metals, and two rimless looks. The frames come in some of Spears' favorite colors such as purple, raspberry, and black. Point-of-purchase materials include a countercard, a 48-piece counter display, and a branded mirror. Wholesale prices range from $25 to $30. For more information call 800-633-0212.

MS5002 and MV11

The World of MOMO

Neostyle unveils MOMO Eyewear

For nearly 20 years, MOMO Design has been associated with car racing accessories such as wheels, steering wheels, gearshift knobs, and racing suits. So it's no surprise that MOMO products appeal to the sporty individual. And the new collection of MOMO optical frames and sunglasses, offered through Neostyle, continues that tradition. The sunglasses focus on high performance. For instance, lenses are said to be five times more scratch-resistant than regular CR 39 lenses and feature anti-reflective coating. There are 14 ophthalmic frames and six sunglass styles. Displays are made of powder-coated aluminum acrylic with accompanying race car images. Countercards and posters are also available. For more information, call 800-854-2782.FB