A View of the Action

ASK THE LABS

A suggestion for prism segs; More about measuring UV; Large frames

By Joseph L Bruneni

The Woman's Movement

Growing ranks of female athletes are demanding better-fitting products specifically geared to their needs. The proper product is entering the market, but is your dispensary catering to this potential profit center?

How to Communicate Orders the Right Way

This OLA sponsored article will help you correct common errors made in transmitting Rx information to the lab.

By Alex Yoho, ABOM, Mark Shaver

LINES & LAUNCHES

What’s New for Buyers

By Marcy Bruch Photography by Peter Baker

Tapping Into Tech

How sport sunwear can grow business

By Marcy Bruch

Poly Goes Global

A look at the current state of polycarbonate and why its reach is beginning to extend beyond the United States

By Joseph L. Bruneni

Problems with Sports Lenses

By SUSAN P. TARRANT

Venture Outside

A report from the Outdoor Retailer Show on the growth areas for outdoor sports. Are you tapping this end of the sports eyewear category?

By ERINN MORGAN