Appealing to Aging Hipsters

Uncovering what matters most to baby boomers when buying eyewear

By Marcy Bruch

ASK THE LABS

AR & photochromics; Only the ref is neutral; Off-axis poly

By Joseph L. Bruneni

DRIVING YOUR PRACTICE

Catering to the over-60 crowd

By Vision Council of America

FOCUS ON LOW VISION

In the news... Awareness and treatment of AMD

By Stephanie K. De Long

EYE ON EQUIPMENT

Go Gradient!

By SUSAN P. TARRANT

Get Reader Ready

How to capture the baby boomer market by jumping on the reader bandwagon

By Marcy Bruch

LINES AND LAUNCHES

What's New For Buyers

By Marcy Bruch Photography by Peter Baker

LAST WORD

Color me younger

By ERINN MORGAN

PAL Pricing Packages

Giving Patients two or Three Price Options for Pals can Make Both the Presentation and the sale a much more Efficient and Profitable Proposition

By ERINN MORGAN

Thanks for the Memories

Stories from dispensers to warm the heart and make you laugh