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There's a struggle for dominance out there. Who will have the forsight to survive?
How many is enough?; Missing flat tops; Avoiding red noses
By Joseph L Bruneni
Promoting the multiple pair concept
AR is great...but what about those edging challenges?
By SUSAN P. TARRANT
Seeing life with blinders on
By Alex Yoho, ABOM
What's new for buyers
The building blocks of contemporary lens technology.
By Joseph L. Bruneni Illustrations by Keith Locke
How to work with your labs to make sure you're using the appropriate PAL.
How to find a new selling order by presenting lenses before frames.
Emphasizing lens features can boost sport sunwear sales.
By Marcy Bruch
