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Color Me Healthy
By Joseph L. Bruneni
Do customers walking in know immediately that you carry children’s frames, let alone where they are?
By SUSAN P. TARRANT
Small-sized PALs for Small-sized Customers
A trip across the country, shopping in various optical shops, reveals some intriguing realities about how dispensers are promoting polycarbonate lenses for kids
By ERINN MORGAN
Function Meets Fashion
By Marcy Bruch
Young children look to teens for trends, but express their individuality through color
