ASK THE LABS

Monocular PD for high-index; Drilling poly; AR for polarized sun lenses

By Joseph L Bruneni

Best Friends, Bad Partners

If you’re considering merging your practice with another, here’s what to consider before you make the move

By Cliff Capriola Illustrations by

CHAIN LINK

Managing Profit

By ERINN MORGAN

EYE ON EQUIPMENT

Tech Training: It’s Not What It Used To Be

By SUSAN P. TARRANT

Photochromics... For Fun or Function?

Recent product launches have resulted in two distinct categories within photochromics

By Joseph L. Bruneni

LENS TIPS

Understanding and Utilizing Prism

By Alex Yoho, ABOM

Who Will Survive the Shakeout?

EB uncovers the effects supply-side consolidation will have on the industry

By ERINN MORGAN

FOCUS ON LOW VISION

Patient success stories

By Stephanie K. De Long

THE LAST WORD

From Retail to E-tail

By ERINN MORGAN

Wide-Eyed Views

Practitioners share their opinions on the trend toward larger-sized frames... and their lenses

By ERINN MORGAN

Take the ‘Bored’ Out of Your Frame Displays

Throwing every frame you have up on the wall is not the most effective way to present product. Display pros offer some suggestions

WHY I…

Why I Use a Contact Lens distributor

Welcome

Can Merchandising Really Boost Sales?