LINES AND LAUNCHES
What's new for buyers
By Marcy Bruch
Photography by Peter Baker

HP 3500 Top and HP3509 Bottom

Wiz Kid
Logo of the Americas Launches Harry Potter

The magical tales of author J.K. Rowlings' Harry Potter novels have captivated the imaginations of kids around the world. Once this orphan-destined to become a great wizard-hit the big screen and broke box office records with a $90.3 million opening weekend, Harry Potter mania took off like Potter's own flying broomstick. Riding on Harry Potter's rocketing fame, Logo of the Americas has launched a children's eyewear collection under the same name. The line is targeted to kids ages 4 to 12 and is comprised of 10 styles. Many frames feature a reversible logo on the temple that can be exposed or hidden to replicate the way Harry Potter quick-changed his own dual identity from a regular "muggle" kid to a wizard-in-training. Other frames have a glow-in-the-dark ball inserted on the temple tips. Most frames wholesale for $39.95. The signature round frame with silver bridge worn by the Harry Potter character in the movie wholesales for $42.95. Each frame comes inside a Harry Potter "book" case, and there's a free magic wand that is offered with every frame purchase. Point-of-purchase materials include a hanging owl mobile, posters of Harry Potter book covers, and a reading board. For information, call 800-556-5646.

	LAP 2  Top and LAP1

Beyond Furniture
L'Amy Rolls Out Andr�e Putman

Long known in France for her avante-garde designs of offices, restaurants, clubs, salons, and boutiques, Andr�e Putman astonished the rest of the world with the innovative design of New York City's Morgan Hotel in 1984. Her prolificacy in furniture and interior design garnered her a lifetime achievement award from the Brooklyn Museum of Art in New York. Now Putman has partnered with L'Amy Group to create a limited edition sunwear collection. The line is comprised of only two styles-LAP 1, which comes in four colors, and LAP 2, available in six colors. All frames feature flash mirror lenses that are complemented by frame finishes such as double laminate black and white or camouflage green tortoise. Each frame comes inside a collectible wooden box that is shaped like a frame and signed by Andr�e Putman. The frames wholesale for $125 and have a suggested retail of $250. For more information, call 800-243-6350..

HB11804 Top and HB11503 Bottom

Sporty and Sophisticated
CXD Introduces BOSS Hugo Boss Woman

Known as a lifestyle brand that blends business and sport style, BOSS Hugo Boss is fast becoming a status label among discriminating men and women. The opening of a 20,000 square-foot Hugo Boss flagship store on New York City's Fifth Avenue, along with the launch of its women's clothing line in January 2001, has maintained the momentum of all the Hugo Boss brands including BOSS Hugo Boss. Riding on the success of BOSS Hugo Boss eyewear for men, CXD (Charmant Exclusive Division) has introduced BOSS Hugo Boss Woman eyewear for women. The line includes 11 ophthalmic styles and 10 sunglass frames. The sunwear collection features distinctive oversized shields that were inspired by sport goggles in soft, flash mirror hues such as lavender, peach, and mint green that give them an urban twist. Sunwear wholesale prices range from $59.99 to $129.99. The ophthalmic collection includes sleek flat-fronted rectangular silhouettes with sculpted temples. The ophthalmic line's wholesale prices run from $59.99 to $64.99 for plastic styles and $74.99 to $99.99 for metal and titanium frames. Point-of-purchase materials include frame displays and a logo plaque. For more information, call 877-293-4440.