Are you ready to ride the WAVE?

How labs and dispensers are growing profits in the AR category

By ERINN MORGAN

Ask the Labs

Progressive readers; Poly and pregnancy; Correcting and AR boo-boo; Color me isochromatic

By Joseph L. Bruneni

Eye On Equipment

Perplexed Over Polarized?

By SUSAN P. TARRANT

Inventory Special Part II: Merchandising Madness

The plethora of frame products on the market today can be overwhelming for even the savviest of buyers. Here, a guide to sifting the wheat from the chaff and knowing how many lines to carry and when it might just be time to clean house.

By ERINN MORGAN

On the Road

Terrific Tahoe: Reflections Eyewear

By ERINN MORGAN

It's Not Your Father's...

A combination of new technologies and distribution changes are revolutionizing lens production in the lab

By Joseph L. Bruneni

MEN'S TRENDS

What eyewear guys want now

By Marcy Bruch