Ask The Labs

Too good to be true; A vanishing lens reappears; Kids need help; Poly on a diet.

By Joseph L. Bruneni

Benefits & Basics...A GUIDE TO GP CONTACTS

This guide to dispensing GP oxygen permeable contact lenses will help you add this modality to your practice

By Barbara Kogan Anan, OD

Competitive Training

Selling sunwear can be an exciting, profitable business, if you train your staff on products and sales techniques. This primer will help you get started on the path to a more knowledgeable staff

By ERINN MORGAN

Dispensing Aspherics

A hands-on guide to solving this dispensing quandary

By Joseph L. Bruneni Photography by Peter Baker

Memories

The stuff memories are made of

Eye On Equipment

Calculating savings

By SUSAN P. TARRANT

Fix and Fit

Fitting small lenses in the frame

By Alex Yoho, ABOM

How I...

Present Lenses First

By ERINN MORGAN

Marketing Mattters

Your Marketing Effectiveness

Lens Tips

Niches For Youngsters

By ERINN MORGAN

Staying Afloat

A stormy economy post-September 11 has buffeted businesses throughout the country. How buoyant is optical? The answer may surprise you

By ERINN MORGAN

Taking Stock

How do you follow your frame inventory? Keeping track of it requires excellent record maintenance, a targeted computer program, or a very good memory. Here, some experts share tips for keeping a handle on the dispensary's products.

By ERINN MORGAN