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Why the next niche business in your dispensary could be fit-over prescription eyewear.
By ERINN MORGAN
Women are becoming a powerful force in competitive sports, will you be able to fulfill their sport eyewear needs?
How leashes, cleaning kits, and cases keep athletes ready to run.
By Marcy Bruch
Progressive protocol; Dig out the slide rule; Order more file cabinets
By Joseph L. Bruneni
The path to success starts in Chicago
By Vision Council of America
Bringing lens casting in-house
By SUSAN P. TARRANT
Back in plastic, part II
By Alex Yoho, ABOM
Promote poly and Trivex for everyday wear
Prescription programs and lenses can give dispensers that edge needed to take their sports sunwear business to the next level.
By Marcy Bruch Photography by Peter Baker
Anti-scratch and AR coatings and their role in today's hight-tech lenses.
Direct Mail...50 facts you need to know
By Murray Raphel
