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More on which way is up: Another new term; Progressive fitting heights
By Joseph L. Bruneni
The fastest-growing minority group in the U.S. may soon have you rearranging your frameboards to fit its style
By Marcy Bruch
Finding new opportunities to offer your patients premium lenses
Look Mom...healthy eyes
By Vision Council of America
An ethnically diverse marketplace lends itself to unlimited potential for dispensers
Combining CLs with low vision devices
By BARBARA ANAN KOGAN, O.D.
Making the Grade: Creating a Dispensing Test
By Alex Yoho, ABOM
Writing winning newspaper ad headlines
By Murray Raphel
A review of the overall retail results in 2002 - and an eye to the rest of 2003 - may help you better plan for the future
By ERINN MORGAN
