Ask the Labs

More on which way is up: Another new term; Progressive fitting heights

By Joseph L. Bruneni

Benvenido!

The fastest-growing minority group in the U.S. may soon have you rearranging your frameboards to fit its style

By Marcy Bruch

Discovering Overlooked Niches

Finding new opportunities to offer your patients premium lenses

By Joseph L. Bruneni

Driving Your Practice

Look Mom...healthy eyes

By Vision Council of America

Dynamic Demographics

An ethnically diverse marketplace lends itself to unlimited potential for dispensers

By Marcy Bruch

Focus On Low Vision

Combining CLs with low vision devices

By BARBARA ANAN KOGAN, O.D.

Fix and Fit

Making the Grade: Creating a Dispensing Test

By Alex Yoho, ABOM

Marketing Matters

Writing winning newspaper ad headlines

By Murray Raphel

Retail Rollercoaster

A review of the overall retail results in 2002 - and an eye to the rest of 2003 - may help you better plan for the future

By ERINN MORGAN