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The self-reliant, independent, and indulgent generation that is the baby boomers changes the face of eyecare.
By ERINN MORGAN
Fitting heights; Surfacing sense; An echo from the past
By Joseph L. Bruneni and Martine Breheny
Putting out business fires
By Eric L. Bloom
Positioning accessories as gifts
By Marcy Bruch
Calculating Your ROI
By SUSAN P. TARRANT
The GP contact lens industry is growing, but is the optical industry ready to support this market?
By BARBARA ANAN KOGAN, O.D.
A guide to building readers into your business.
The latest eyewear trends that are helping seniors retain a youthful appearance.
