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What is fair?; Tell us more about a new lens; Helping our friend the dentist
By Joseph L. Bruneni
Avoiding Interviewing Landmines
By Daniel Abramson
A look at the skyrocketing growth of Wal-Mart and how the superstore chain has changed the optical field.
By ERINN MORGAN
A view of the evolution of lens casting technology and a glimpse of what's to come.
Getting started in low vision
By Barbara Kogan Anan, OD
Our twice a year section on fashion buying
Plagued by pesky lab problems? Our experts help
By SUSAN P. TARRANT
Cater to a diverse clientele
By Marcy Bruch
Delivering newspaper ad copy that sells
By Murray Raphel
Spreading the word, serving the patient, and building business with anti-reflective coatings.
Parental Primer: Putting kids in Poly and Trivex Lenses
By AMY SPIEZIO
