Ask The Labs

Index guidelines, reflections on glare, fade factors.

By KARLEN MCLEAN

Eye on Equipment

Working with Your Rep

By SUSAN P. TARRANT

Value Vision

Making lower priced frames a high-volume profit center

By Marcy Bruch

Frame Juggling Act

The magic of managing frame minimums, returns, and excess inventory

By Marcy Bruch Illustration by Jon Krause

How I...

Sell Rx sunlenses as a Second Pair

By ERINN MORGAN

Handling Customer Complaints

Tools to diffuse anger and regain patient loyalty

By Marcy Bruch

Taking AR Higher

Discover five ways to build AR in your market.

By ERINN MORGAN

Letters

no shame in sales; looking forward and looking back on in-store design.

At a Glance

Foresight

Look, see and feel better

Match Play

Lenses For All Your Lifestyles