A State of Independence

Offer twenty-somethings a great experience and you'll have loyal customers for life

By Joanne F. Schell

An Optical Erosion

Facing competition and managed care with markup strategies that hold onto profit margins.

By ERINN MORGAN

Buyers Forum

Essential Elements

Buyer's Guide

Tools of business

By Kim Aubrey-Larcinese

EDITOR'S LETTER

Competitive Strategies

Ask the Labs

Prism puzzle; restringing along; rough riders

By Karlen McLean, ABOC, NCLC

Fix and Fit

D.I.Y. Basic Repairs

By Alex Yoho, ABOM

Finishing Up

Today's finishing equipment has exotic features that benefit ECPs through user ease and output versatility, even when the jobs get tough

By KARLEN MCLEAN

Frame Introductions

The latest in eyewear

By Joanne F. Schell

FYI

News bits from the industry

By Kim Aubrey-Larcinese

Last Word

Oops, I did it again

By ERINN MORGAN

Low Vision

Vision 2005...Addressing a growing need

By Stephanie K. De Long

The Magic of SV

ECPs are finding new tricks for pumping up profit centers by being creative with today's premium single vision products.

By KARLEN MCLEAN

Little Feats

Design industry experts share the scoop on adding new sections or using small spaces— without expanding or breaking the bank

By ERINN MORGAN

Lines & Launches

What's new for buyers

By Joanne F. Schell Photography by Peter Baker

Merchandising Resources

P.O.P. and marketing tools

By Kim Aubrey-Larcinese