WHAT'S NEW - Lines & Launches
By Joanne F. Schell
Photography by Peter Baker

SU 4540v and VU 4040

Feminine Furla
Viva brings forth Furla

Viva International Group has introduced the Furla Eyewear Collection. Geared toward the upscale, fashionable, and elegant woman, the eyewear has a strong and distinctive personality. The collection consists of 11 ophthalmic styles and 15 sun models. Metals, handmade plastics, and combinations of these materials are melded with enameled studs, rhinestone applications, and rich colors in pastels and jewel tones. Some frames feature Furla "lace" that is visible inside clear temples. Each frame has the Furla "F" logo engraved on the temples, to tie the eyewear into Furla's other accessory offerings in handbags, jewelry, and wallets. P.O.P. support is available and includes ophthalmic and sun countercards and a six-piece Plexiglas display. Wholesale prices range from $50 to $100. For more information, contact Viva at 800-345-8482.

Exquisite and Very Pretty

Sitting Pretty
Marchon expands Très Jolie

Très Jolie, Marchon's refined brand of ultra-feminine ophthalmics, has added a new line of sunwear. The sun styles are adorned with a delicate inlaid vine on the corners of the frame with a matching pattern available on the temples. The new collection will be available in rich colorations of cognac, blue, amethyst, and bordeaux. The styles Very Pretty and Exquisite are the first in the expanding sun series. Each style wholesales for $49.95. P.O.P., including small and large countercards, will be available to support the collection. Call Marchon for more information at 800-645-1300.

Bel-Air and Newport

Arctic Cool 
Original Penguin Eyewear offered by Baumvision

Baumvision presents Original Penguin Eyewear. From a brand known in ready-to-wear for its eccentricity and fun, the eyewear collection takes a fresh approach to sunglasses by combining classic shapes with tongue-in-cheek detailing. The line features three acetate and five metal styles, each available in four different colors. Penguin's color palette includes white, brown, black, red, gold, and silver. Highlights of the collection include custom-made acetate sunglasses accented with subtle gold Penguin patterns and foldable metal frames. Penguin Eyewear will wholesale between $55 and $85. P.O.P. support includes a leather logo ID cube, a 22-piece countertop display, and a wall unit. Each frame comes with a Penguin-logo hard case. For more information, contact Baumvision at 949-645-8783.