WHAT'S NEW - Merchandising Resources
By Kim Aubrey-Larcinese

KENMARK GROUP

Time for Timex

The Kenmark Group is offering a one-piece P.O.P. display for its Timex Optical line. ECPs who request it will receive the acrylic display that features clean lines for showcasing a Timex frame. For more information or online ordering, visit www.kenmarkoptical.com.

EYEWEAR DESIGN CONCEPTS

Twice as Nice

Eyewear Design Concepts' latest marketing campaign is sure to get a second look from many. The "seeing double" theme runs throughout advertising materials and P.O.P., with a two-headed fire hydrant and a double streetlamp among the many everyday objects shown in a new light. An easel-displayed catalog features a mirror on the back side, while the Quartz frame display (shown) uses randomly arranged Plexiglas tubes to hold a featured frame. All materials are free to for ECPs to support any Eye-DC adult frames. To see double in your office, E-mail usa@eye-dc.com, or call 866-393-3865.

VIVA INTERNATIONAL GROUP

Abracadabra!

As the warmth of spring returns, ECPs can take advantage of Viva International Group's "Try It You'll Like It HOT List" promotion. Through May 31, a purchase of 10 Magic Clip frames will earn a six-piece display, countercards, visor clips, and extended billing. A purchase of 24 frames offers the same package, as well as a $50 gift certificate to Sephora or iTunes. Contact Viva at 800-345-VIVA.

LUXOTTICA

inthesun

ECPs looking to emphasize the sunwear in their offices could benefit from Luxottica's Sun Center. The 2005 edition of this program features Luxottica sunwear brands and offers ECPs professionally designed displays, consumer brochures, signs, countercards, banners, and two consumer gifts with purchase. To create your Sun Center program, call 800-422-2020.