What's New
Lines & Launches
By Lindsey Aspinall

The Confidant

Hooked Up
ZEAL OPTICS ANNOUNCES THE CONFIDANT

Zeal Optics has launched a Bluetooth technology eyewear piece called The Confidant, which combines the latest in both Bluetooth technology and high-performance eyewear. This sunwear features ZB13 photochromatic lens technology for both eye comfort and performance enhancement. In addition, the Hyper Flash mirror lenses provide protection against the sun's harmful rays. The Confidant offers hands-free wireless technology for synchronizing with Bluetooth cell phones or various other Bluetooth devices up to 30 feet. With buttons that control volume, answering/ending calls, and controlling music, the user can operate freely from the hassle of wires and cords. The frames are fully Rxable and available with several different lens options. Wholesale price is $125. For more information, call 435-259-6970 or visit the Website www.zealoptics.com.

Red Carpet Style
BASE CURVE INTRODUCES CAROLINA HERRERA EYEWEAR

Top: H701; Bottom: H703

Known for her couture gowns seen all over the red carpet, Carolina Herrera has now launched a line of eyewear. The new line consists of 26 ophthalmic and sunwear styles, and is available in four different colors. The new collection incorporates accents such as Swarovoski crystals and mother-of-pearl inlays. Select styles also feature exotic laser treatments with signature Carolina Herrera patterns and animal skin textures. Handmade in Japan, the collection uses Italian acetate and European hinges. The sunwear comes with a selection of solid, gradient, and flash-mirror-coated CR 39 lenses, and provides 100 percent UV protection. Wholesale prices range from $240 to $400. For more information, call 877-777-9677.

Top: W402G; bottom: W603G

Over the Top
LIVE EYEWEAR LAUNCHES VISTANA

From Live Eyewear comes Vistana, a collection including five new OveRx frame styles made to offer extended-wear comfort. These TR90 frames are available in glossy black, mica, steel, and tortoiseshell, and feature Flex2Fit adjustable temples for a secure and comfortable fit. Vistana also features optically correct, polarized Polaré lenses with Dynamic Base Technology (DBT) in gray or copper tints. Each frame comes with a lifetime warranty and a soft protective case with the Vistana logo. The wholesale price for the new collection's frames is $24.95. For more information, call 800-834-2563, or visit the company Website www.liveeyewear.com.