Articles
Before and After
After Hurricane Katrina ruined their facilities and put a damper on their businesses, these intrepid eyecare professionals got mad and got even. Here's how they came back.
By Karlen McLean, ABOC, NCLC
Buyer's Forum
Breaking the Mold
Universal Understanding
This primer will help you address cultural competency and fitting specifics to grow your practice base
By KARLEN MCLEAN
BOGO: Friend or Foe?
In this Hot Topic feature, we look at Buy One Get One promotions. They have certainly had an impact on our industry. Some say it has even tainted the integrity of eyewear products in general. Has it?
By ERINN MORGAN
Value's Variety Show
While some think value equals low-priced products, the new story is more about the total experience beyond price. Customers will come to dispensaries not just for reasonable prices, but also for the b est quality products and a truly informative esperienc
By ERINN MORGAN
Editor's Letter
A Moving Target
Nice Niche!
Short corridor PALs offer a great solution for many specific fitting challenges.
By KARLEN MCLEAN