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Lines & Launches
By Lindsey Aspinall, Photography by Peter Baker

Top: MMJ008/S; bottom: MMJ001/S

Making His MARC
S�FILO LAUNCHES MARC BY MARC JACOBS

The MARC by Marc Jacobs collection from S�filo includes 24 sunwear styles for women, four of which are offered with polarization. Shapes range from aviators to oversized plastic and rimless, and the collection is meant to pair vintage design with an urban edge. Details mimic those found on the designer's handbags, hair accessories, watches, and shoes. These details include the conic and star-shaped studs and buttons that adorn the temples, frames, and temple tips of several styles, as well as the MARC by Marc Jacobs logo that can be found on
various styles.

"The updated vintage designs will make this collection a must-have for a younger client base looking for moderately priced but progressive-looking designer eyewear," says Claudio Gottardi, CEO of S�filo USA. For more information, visit www.s�filo.com.

It's Still Rock-n-Roll To Me
INITIUM EYEWEAR INTRODUCES INITIUM RX

Top: In Dreams; bottom: Undertow

Initium Eyewear has launched Initium Rx, the company's debut ophthalmic collection. The new line features five acetate frames inspired by musicians ranging from Roy Orbison to Darryl McDaniel of Run DMC. Each frame has the signature Initium S-break temple with a discreet metal logo. In line with the company's rock-n-roll theme, a six-piece retail display is available, which incorporates a Les Paul-inspired guitar neck as the trunk of the rack to hold the frames.

"I design most of styles with a particular musician in mind," says Darin Dennee, Initium founder and chief
designer. "I try to treat each design as if I were doing a commissioned piece specifically for the artist. It has been extremely satisfying to have the music world really understand my intentions with Initium and embrace my concepts." For more information, visit www.initiumeyewear.com.

Top: Heavenly; bottom: Hard Rock

Whimsical Betsey
LEGACIE ACCESSORIES ANNOUNCES BETSEY JOHNSON EYEWEAR

The Betsey Johnson Eyewear collection from Legacie has 13 ophthalmic styles and five sunglasses. The frames are predominantly handmade acetate, as well as a few titanium and combination pieces. In keeping with the fun spirit of Johnson's designs, each frame features a cutout heart on the temple tips.

"As longtime fans of Betsey Johnson's fun and fashionable style, we've had an especially exciting time partnering on this venture," says Lori Robinson, vice president of public relations and marketing at Legacie. "Our collaboration will offer a collection truly indicative of Betsey's unique design." For information, call 866-534-2243.