what's new
Merchandising RESOURCES
By Lindsey Aspinall

Kenmark Group has introduced a six-piece display for TMX frames. The TMX by Timex freestanding P.O.P. unit is constructed from thin metal and printed with the TMX logo. With a sleek, modern design, the display will catch the interest of young adults, the target audience of TMX. The display comes free with the purchase of 12 TMX frames. For more information, visit the Website www.kenmarkoptical.com.

Education Makes the Sale

Bollé has introduced a countercard on the Modulator Lens, which illustrates how the lens can change with conditions. The lens changes using Active Cell Technology, which works at the molecular level, quickly responding to light conditions. This information will be useful to patients and can be found in an easy explanation on the countercard. For more information, call 800-22-BOLLÉ.

Legacie recently launched a brand new Betsey Johnson Eyewear collection. With this new line, the company has introduced several P.O.P. materials including a logo plaque, mirror, and four-piece display. The materials, like the new eyewear, reflect the Betsey Johnson fun-spirited attitude toward design. For more information call 866-534-2243.

coolkit

Viva International has presented new materials for Bongo Eyewear including a new countercard and merchandising kit. The countercard features Kristin Cavallari, one of the stars from Laguna Beach, modeling style B Fun. The merchandising kit showcases the Bongo logo and has a trendy floral pattern in large and small
displays. For more information, call 800-345-VIVA.