WHAT'S NEW
Frame Introductions
By Lindsey Aspinall

Viva International has introduced a new semi-rimless sunwear style by Etro Vision. SE 9488M has an almond shape wrap. Pegasus, the symbol of the Etro Voyage, is etched into the metal end piece and the signature Etro "E" is printed on the adjustable nosepads. SE 9488M is available in gray with gray horn, brown with blonde horn, dark brown with brown tortoise horn, and plum with plum horn. Custom hand-patterned zyl adorns the upper brow of the sunglass to reveal the sheer elegance of this modern style frame. Frames are $104, wholesale. For more information, visit www.vivagroup.com or call 800-345-VIVA.

MODEL: Dalton
MATERIAL: Metal
COLORS: Brown, dark gray, and black
                                                    SIZE: 50/18-135
                                                    MARKET: Men
                                                    PRICE: $28.70
                                                    PHONE: 800-962-3200

MODEL: Esprit ET 9857
MATERIAL: Acetate
COLORS: Animal-patterned in pink, brown, demi amber, black, and dark gray
SIZE: 57/16-125
                                                    MARKET: Women
                                                    PRICE: $36
                                                    PHONE: 800-272-2042

Signature Eyewear has announced an extension of the Burton Morris for Dakota Smith line. Burton Morris first gained national recognition when his artwork was chosen to hang on the set of "Friends." His collaboration with Dakota Smith has resulted in a carefree and colorful collection of eyewear featuring Morris' iconic pop art on eyewear cases. The seven new styles include unique style names such as Snack Cake, Go Team, and Decoder. The available colors are equally playful, with hues including jolly green, twinkie, and hot java. More styles are slated for Spring 2006. Frame prices range from $45 to $49, wholesale. For information, call 888-237-6431 or visit www.signatureeyewear.com.

MODEL: Easy Rider
MATERIAL: Metal
SIZE: One size
COLORS: Silver frame with purple, light brown, or black lenses
MARKET: Unisex
PRICE: $110
PHONE: 212-334-5802

MODEL: Hush Puppy style H452
MATERIALS: Titanium and beta titanium
SIZES: 43-21/135 and 45-21/140
COLORS: Gold, gunmetal, and pewter
MARKET: Men
PRICE: $57.95
PHONE: 800-627-2898