WHAT'S NEW
Merchandising Resources
By Lindsey Aspinall

Mikli, Alain Mikli's second line, has new P.O.P. materials utilizing the racks code present in Mikli's advertising campaign of 1982. The materials use miniature hangers to hang the frames as display items. It's left to the individual ECP to choose how to display the hanging frames. The P.O.P. material displays the frame as a fashion accessory, which can be taken off the rack the same way a clothing item is taken off the rack and into the dressing room. For more information, call 800-829-8032. ALAIN MIKLI

Viva International has introduced new P.O.P. materials for Candie's Eyes, featuring Hilary Duff, the new spokesperson for the line. In the pieces, Duff models style C Shannon, a modified rectangle plastic frame with the Candie's "C" swoosh logo surrounded by rhinestones on both temples. Materials include a vertical banner and a countercard. Additional materials including an ID plaque, a window cling, and a horizontal banner, feature the Candie's Eyes logo. A two-piece merchandising kit including a small and large box with the logo is also available for display. For more information, call 800-345-8482. VIVA INTERNATIONAL

Arch Crown's 2006 catalog has the supplies you'll need to create a professional merchandising display. This 40-page catalog features an extensive line of stock and custom printed Op-Tags and labels, as well as new products and services. New products include: Custom shape Op-Tags and security tags, custom labels that feature "If found please return to" for eyeglass cases, custom computer tags, Metrologic portable data collector, and the Argox thermal transfer printer for producing professional-looking tags with or without bar coding. For samples and catalogs, call 800-526-8353 or visit www.archcrown.com. ARCH CROWN