Merchandising RESOURCES
By Lindsey Aspinall
Signature Eyewear has announced new P.O.P. pieces for the Burton Morris Collection. The new collection uses the pop artist's most recognizable images and features them in multiple colors, printed on a variety of tentcards, small countercards, and posters. For the collection launch, a three-dimensional popcorn box has been created. The eyewear cases will also be a part of the collection with two featuring Morris' images wrapped around the outside. For more information, visit www.signatureeyewear.com or call 888-237-6431.
PRESENTS FOR PURCHASES
Kenmark
Optical is offering a special promotion to its accounts in which they can earn free
gifts with the purchase of Kenmark eyewear. For instance, those who purchase 15
pairs of Kenmark's frames can receive a free messenger bag embossed with the Hush
Puppies Eyewear logo; for 22 pairs they can opt for a zip-up or pullover sweatshirt
with the dog logo; and for 28 pairs they can select receive a woven tapestry blanket
with the dog logo. Kenmark's Timex, Thalia, and Wolverine brands are also part of
the promotion. Gifts are not product specific, so buyer's can mix and match their
frame orders. Additional gifts include an alarm clock/CD player or terry cloth robe
with slippers for 34 frames, a men's or women's watch for 28 frames, or a car kit
for 24 frames, among other gifts. For larger orders, gifts include a cordless Motorola
phone, a Sirius Satellite Radio, and a Casio Portable television. For more information,
visit www.kenmarkoptical.com. KENMARK OPTICAL
Viva International has introduced new P.O.P. materials for their Harley-Davidson 180 Degree Kids' Eyewear collection. The display demonstrates the frames' flexibility by holding a frame with temples stretched to 180 degrees. This one-piece display features a cartoon-like drawing of a Harley motorcycle and its logo, in vivid colors which will appeal to kids. For more information, call 800-345-VIVA or visit www.vivagroup.com. VIVA INTERNATIONAL
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