Ask the Labs

Polarized proof; getting clocked; going swimmingly

By KARLEN MCLEAN

Buyer's Forum

Cute & Cool

Buyer's Guide

Tools of business

By Lindsey Aspinall

What's Driving Kids?

Today's youth are both fashion-conscious and brand-savvy. In order to steer them toward sales, you first need to understand how this generation operates.

By Lindsey Aspinall

Warning! Danger!

Duty to warn is an ECP obligation, and a pathway to selling sensibly and successfully.

By KARLEN MCLEAN

Editor's Letter

Kids deserve more

Fix and Fit

Button pads on button noses

By Alex Yoho, ABOM

FYI

News bits from the industry

By Lindsey Aspinall

Last Word

Baby talk

By AMY SPIEZIO

Frame Introductions

New frame introductions

By Lindsey Aspinall

Focus on Contact Lenses

Here comes the patient

Signs of the Times

Planning a signage program is a critical, but often forgotten, part of store design. Here's a guide to creating eye-catching graphics.

By Larry Ruderman

Redo is a Four-Letter Word

Save time and build your bottom line by following these tips for cutting redos and remakes.

By KARLEN MCLEAN

Lens Tips

Bright ideas

Lines & Launches

What's new for buyers

By Lindsey Aspinall