What's New
Merchandising Resources
By Lindsey Aspinall

Transitions Optical, Inc., has introduced a new poster series encouraging patients to seriously consider the need for healthy eyesight. Five educational posters have been released and are available free of charge. The posters are designed to prompt patients to discuss healthy sight solutions with their ECP. Two of the posters feature 10-point checklists detailing aspects of a patient's medical history and lifestyle, that should encourage them to explore vision protection options. The other three posters highlight the message: "Things you do every day can affect your vision." For a complimentary set of these educational posters, call 800-848-1506.

Have a Heart

The Kenmark Group has released a new P.O.P. display for the Thalia Eyewear collection. Several pieces feature a Thalia logo accented with black tassels or other accents for a unique design. The displays include a logo plaque, heart-shaped mirror, two-piece display, four-piece display, and a six-piece tower. Various packages with these items are free to customers with minimum purchase requirements of Thalia Eyewear. For more information, visit www.kenmarkoptical.com.

Viva International has introduced a new optical fixture, which is available to eyecare professionals. With the purchase of 60 pieces of branded eyewear, ECPs will receive the newly designed fixture unit at no additional charge. This open, rotating fixture is made from clear Plexiglas and displays up to 48 frame units. It is ideal for maximizing space and comes with an optional locking feature for safety. For more information, visit the company Website, www.vivagroup.com, or call 800-345-VIVA.